Building Information Modeling (BIM) software has been in the construction industry for approximately a decade. However, while its potential impact is unprecedented, adoption has been surprisingly slow.

While many contractors are enthusiastic about the concept, the road to BIM implementation is littered with carnage—firms who had no idea what they were getting into. The challenge is that BIM changes everything about construction documents—what they are, how they are used and how they are created.

“People thought they were buying software, and they weren’t,” explains Josh Oakley, founder of Atlanta-based BIM consulting firm ANGL, LLC. “They were buying change. And this is a traditional industry that doesn’t like change.”

Many firms that start on the BIM path are contractors that are only doing so because owners are demanding it. “The main motivation is winning work,” says Oakley. “Most of our clients come to us because they have a big interview, or they’re going after a big job, and have to show BIM capability.”